Do you have a good handle on what people are saying about your business? The internet makes it easy for customers to share their experiences… good or bad. Strategic online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, it’s also about whether to react at all and, if so, when.
What people say about your products or services online is more important today than ever. In Nielsen’s most recent Global Trust in Marketing study, 70% of global consumers indicated they trust internet reviews and testimonials when making buying decisions.
Online reviews can make or break a business. Consider this: 88% of U.S. consumers read reviews posted on sites like Yelp, Google, and Facebook in order to determine whether a local business is good or not. Moreover, 74% read between 2 to 10 online reviews before making a purchasing decision. Online reviews also inspire twice as much trust as social media likes, tweets, or follower counts. In addition, 4 out of 5 times, a consumer will reverse a purchasing decision after reading a negative online review.
For any business owner, it’s a frightening thought that online reviews can so significantly impact their reputation. But responding to a review can be equally powerful. A response to a bad review can protect your online business reputation and minimize the review’s negative impact. It demonstrates that you really care about your customers. How you fix a mistake sends strong trust signals. On the flip side, a response to a five-star review can reinforce customer satisfaction and create positive word of mouth.
A proactive approach to your online reputation management means putting in place a process for facilitating positive reviews of your business and monitoring your public reputation on a regular basis. Paying attention to online reviews, and responding to both positive and negative reviews are very important for most businesses. If this sounds complicated and time consuming, Las Vegas SEO for Growth can help with all aspect of this process.
There are a lot of review sites out there, and they are not all equal. Third party review sites like Google, Yelp and Facebook are the most important review sites for most businesses as these sites rank well in local searches. There are also some very important industry specific review sites too, such as Trip Advisor for travel and hospitality related businesses, Zillow for realtors, or HealthGrades for medical professionals. Getting the right mix on the right review sites requires monitoring and management.
In the fall of 2016, Google also started treating first party reviews as an important factor for search engine optimization. A first party review is directly written about your business on your website, in schema.org format.
The way Google treats online reviews is vital for local businesses. Having several five star Google reviews helps businesses show up on Google Map results which are frequently displayed when the user does a local search such as “Pizza joint near me” or “Mexican restaurant Henderson.” Showing up on Google Map listings is critical for local businesses.
Putting in place a process for facilitating positive reviews and monitoring online reviews across the web is a core part of what we do at Las Vegas SEO for Growth. We can guide you to implement a system to provide the best solution for your business and to help your business be trusted and findable online.
Let’s get your online reputation in order. It’s simple to start. Contact us today to learn more. We can help you develop a reputation management campaign customized for your business. Or if you just want to get social, feel free to connect with us on Facebook, Twitter, or LinkedIn. We can’t wait to help your business shine online!