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7 Reasons Why You Need an SEO Audit of Your Website and How to Do It

7 Reasons Why You Need an SEO Audit of Your Website and How to Do It

An SEO audit is a tool used to determine where a website stands in terms of getting ranked and found online. The audit results can reveal strengths an

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The Difference between White Hat SEO and Black Hat SEO

The Difference between White Hat SEO and Black Hat SEO

Search Engine Optimization is necessary if you want to rise in the Search Engine Results Pages (SERPs) and attract visitors to your website. There are

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Micro Moments and Online Marketing

Micro Moments and Online Marketing

Yes, your cell phone is attached to your hip; many times, literally! Some of us (ahem – I don’t relate at all) actually experience anxiet

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Using Video in Your SEO Strategy

Using Video in Your SEO Strategy

By now you should realize that fresh and relevant content on your website, blogs and social media posts is critical to your SEO. It needs to be intere

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Google Posts – Another Great Benefit of Google My Business!

Google Posts – Another Great Benefit of Google My Business!

If you’re a small business, you know by now (hopefully!) that having an account on Google My Business is a must for a successful online presence. Pl

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Do Online Reviews Really Impact SEO?

Do Online Reviews Really Impact SEO?

The short answer is, YES! Reviews will not only impact your business by reflecting what others’ opinions are, but Google and other search engines us

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Changes to Online Ads and Web Browsing in 2018… What It Means for Your Small Biz

Changes to Online Ads and Web Browsing in 2018… What It Means for Your Small Biz

Starting in 2018, Google will be implementing an ad filter on its Chrome browser. That may have you wondering why would the biggest online advertiser

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How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

You’ve likely heard the term “content marketing” thrown around. Perhaps your team is even engaging in it… but do you really know what it is an

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How Citations Help Local SEO

How Citations Help Local SEO

Image courtesy of Moz Local Ah, the endl

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6 Ways to Optimize Your Google My Business Page

6 Ways to Optimize Your Google My Business Page

A Google My Business (GMB) profile is essential for local SEO. It’s free and will enable you to appea

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Inbound Marketing – Is It Right for Your Business?

Inbound Marketing – Is It Right for Your Business?

When you decide to invest in marketing for your business, your goal is to generate leads and acquire more customers. There used to be a set way of doi

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Local SEO for Local Businesses

Local SEO for Local Businesses

What’s your day like? If you’re like most people, you’re constantly on the go… driving to and from work, school or appointments. Remember the

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Mobile SEO—It IS Different

Mobile SEO—It IS Different

Why is everybody constantly on their smart phones? Are they texting, browsing social media, Snap Chatting? Are they searching for a nearby restaurant

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How Visual Content Boosts Social Media Marketing

How Visual Content Boosts Social Media Marketing

Want to capture people’s attention on social media? Make sure you’re using visual content (buh-bye text-only posts). Since most people are visu

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5 Things NOT to Have on Your Website

5 Things NOT to Have on Your Website

We’ve all visited websites that for one reason or another just turned us off. It could be an immediate dislike or a gradual disappointment. The resu

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