Have you ever searched for a business online, only to discover that their website was outdated, hard to navigate, or didn’t provide the information you needed? Maybe the website didn’t even clearly explain what they do. How long did you stay on the homepage and try to wade through the mess? Or did you exit and continue your search elsewhere? Most potential customers don’t have the patience or time to deal with poorly designed websites. A great website homepage designed for your potential and returning customers is a critical investment for every business owner.
Your homepage has to be crystal clear in communicating three things:
The homepage isn’t necessarily the place where customers convert, but it is the place where potential customers get their first impression of your company. And if that first impression isn’t a good one, they probably aren’t going to stick around to learn more.
Your homepage serves three key purposes:
Now you know what your homepage is supposed to do. So how do you build in that functionality? To get the most out of your homepage, keep the following in mind:
Making a statement about who you are as a company is among the most important things you can accomplish with your homepage design. Too many times, a homepage is designed with too many goals in mind. Make it easy for visitors to understand exactly what products and services you offer. Clearly communicate your brand through strategy. Simply explain what makes your business different from others.
An easy to understand tagline above the fold is essential. The phrase “above the fold,” refers to the part of the homepage that is immediately visible in a browser. It’s the part of the homepage that visitors see without scrolling and it’s the first impression you make. Make certain your tagline clearly states what your business does.
Unless you already have an impressive and established following, a complex homepage is not the way to go. An excessive amount of widgets, calls-to-action, links, and general clutter distracts and overwhelms visitors, ultimately causing them to leave your site.
Don’t make your potential customers work to find the information they are seeking – because they won’t. Keep your homepage clean and simple with:
A website is a highly visual medium. People react to the use of graphics and visuals differently than they do to words. Make sure that your homepage includes images that show clients the success they will experience if they use your products or services.
Your homepage design is an important part of both your website’s and your company’s success. From immediately appealing to your visitors, to providing them with a user-friendly navigation experience, your homepage is often the primary source they use to discover your company and ultimately your brand. Thoughtful website design can help your company capture the attention of your visitors and lead them down the path toward becoming loyal followers and repeat customers.
Las Vegas SEO for Growth offers comprehensive website services including:
Sound intriguing? It’s simple to start. Contact us today to learn more. Or if you just want to get social, feel free to connect with Las Vegas SEO for Growth on Twitter, Facebook, or LinkedIn. Let us help your business shine online!