A social media marketing strategy is a critical component of a comprehensive marketing plan for both large and small businesses. Social media campaigns can be utilized to grow a business’ customer base and to publish new and interesting content that improves search engine optimization.
This new medium allows you, the business owner, to control your message and speak directly to your audience through your own social channels. It’s a far cry from the days when you had to turn to traditional media to get your message to the masses.
According to Business2Community, social media marketing gets your content seen and substantially increases your exposure on the web. They refer to this as “top of mind” or “brand awareness.” Promoting your content using various social media channels will also increase your referrals from other sources.
The challenge is… social media is ever-changing. Staying current on social media platforms and specifications can be difficult. You’ve got to keep track of the new requirements, features and restrictions of each platform. Unless you have someone dedicated to managing these campaigns, it can easily be pushed down on the list of priorities, or worse, delegated to the boss’ cousin’s kid (which is a mistake).
Larger businesses can afford to have staff specifically assigned to establish, monitor and manage their social media marketing plans. But for small businesses, it’s not that simple. Small businesses often have a limited marketing staff (if any), and that staff member wears ten different hats, leaving them no time to sustain a successful social media presence.
The importance of social media marketing cannot be ignored. It’s a huge factor in a total online presence, but many small businesses struggle to allocate sufficient resources to maintain an effective and successful social media campaign.
Las Vegas SEO for Growth can help! We have the resources and expertise to establish a social media marketing strategy that gets results for your business. We will develop a social media campaign that complements your overall marketing strategy and your long-term business goals and objectives.
There are certain social media platforms that take priority, because they quickly create a strong social presence. These include:
Creating and maintaining a relevant and engaging social media marketing plan takes time, expertise, and execution. Las Vegas SEO for Growth offers a wide range of services specifically for social media marketing campaigns. Click here to contact us today. We look forward to hearing from you.