Pay-Per-Click Marketing


To have your website ranked on Google organically can take a lot of time and effort. If you are not a web expert, and are looking to be “findable” on Google to bring new visitors to your site, a Pay-Per-Click (PPC) campaign is for you. So, how does PPC work?

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and bottom of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google stops your ads until you replenish your fund.

While PPC is certainly easier to implement, rushing into the process can be a recipe for disaster especially if you don’t understand and follow a few basic principles. Because it is so easy to create an ad, too often, we find that many people waste a lot of money and get frustrated because their ad campaigns don’t yield the results they expected. Factors like budget and quality score can have a big impact on ad campaigns,

The following are important tips for launching an effective PPC campaign:

1. Create goals for your PPC campaign

Keep the following questions in mind:

  • Who is my intended target? Always remind yourself “who” you are aiming to reach through paid search. When choosing keywords and creating ad text, select terms your audience would search for and create ad text that speaks to their needs. Always be sure the content on your landing page logically aligns with these keywords to ensure a quality user experience and to maximize your Return on Investment (ROI). Put yourself in the visitor’s shoes. Would the keywords and ad text catch your attention or give you helpful information?
  • What outcomes are you looking for? Identify what you would like the user to do once they click on your paid search ad. Include this goal as a call to action in your ad text. Drive visitors to a landing page that easily leads them toward this goal.
  • How will you know the PPC Campaign is a success? Ensure you have set up a way to measure success before launching your campaign. Ensure tracking URLs are set-up to analyze Paid Search traffic. Ongoing analysis of your campaign metrics will reveal keywords you may want to consider pausing and opportunities to grow.

2. Establish an easy-to-use campaign structure

Two important words to keep in mind are relevant and simple. 

Relevant: Create tightly themed ad groups with small groups of keywords. Ensure your ad text is relevant to each keyword contained within each ad group.

Simple: You will be managing your campaign on a daily or weekly basis. Ensuring your campaign structure is intuitive and manageable will make monitoring your campaign more effective and will allow you to better identify efficiencies and inefficiencies.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. You can manage your own PPC campaign but it requires time, expertise, and knowledge to be effective. Dedicating this amount of time may not be something you want to handle on your own.

Many businesses depend on professionals to create and maintain their Pay Per Click campaigns in order to maximize results. Las Vegas SEO for Growth can help! We have the resources and expertise to develop a strategy that gets results for your business.

Las Vegas SEO for Growth provides pay-per-click and pay-per-impression advertising consulting services to clients for Google AdWords, Facebook, Microsoft adCenter, LinkedIn, Twitter, and other sites. While organic search engine optimization takes months to become effective, a paid search strategy yields both short and long term benefits.

Las Vegas SEO for Growth will work with you to cost effectively implement and manage your paid search strategy and manage a successful Google AdWords campaign.

Get Started Today!

Ready to get more visitors to your website? We’d be happy to help. We can help you develop Pay Per Click campaigns customized for your business. Contact us today to learn what we can do for you. Or if you just want to get social, feel free to connect with us on Facebook, Twitter, or LinkedIn. We can’t wait to help your business shine online!

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