Yes, your cell phone is attached to your hip; many times, literally! Some of us (ahem – I don’t relate at all) actually experience anxiety if we don’t have our phones with us at all times.
Because of their flexibility, mobile devices are being used at a rapidly increasing rate to search the internet. In fact, studies show that consumers use their phones more than half as much as they use their desktop or home laptop computers.
About two years ago, Google introduced the “micro moment” concept, describing it as the instant when people turn to their mobile devices for four reasons:
Consumers want information right here, right now. They demand it, and if they don’t get it, they’ll leave you in the lurch. Why do you think Amazon is so popular? You can easily find just about anything you’re looking for on their site, shipped usually within a day or two.
And these micro moments aren’t slowing down; conversely, they are multiplying. The quicker people get relevant information, the more they expect it.
Google has done lots of research on how people use their devices. A report published in 2016 provides some great statistics on this topic and how marketers can use the data to keep up with the trend. Some of the stats they’ve collected include:
To succeed in a micro moments world, you need to accommodate its demands into your online marketing and SEO strategy. So how do you go about that? Here are some tips to help.
Managing micro-moments successfully requires reliance on secure and well-thought strategic technology solutions, either deployed effectively and tailored to your branding needs or built from scratch.
Achieving online marketing success entails having a marketing strategy that works for you.
Las Vegas SEO for Growth can help you build that strategy. We can assist you in establishing an online presence that captures customers’ interest, is ranked highly by search engines, generates leads and gets you found online, even in the micro moments world. Las Vegas SEO for Growth can help you improve your SEO with a plan that works for your business.
Contact us today to learn more!