What’s your day like? If you’re like most people, you’re constantly on the go… driving to and from work, school or appointments. Remember the days before smart phones when we had to consult maps or (gasp!) print out directions from MapQuest before we left the house?
We’re not just looking for directions on the go anymore. We’re looking for the nearest coffee shop or lunch spot. If we’ve got time between appointments, we might be shopping online, looking for the perfect outfit for an upcoming event.
Think about how many times a day you consult your smart phone for information. Yep, a large percentage of local searches are done when we’re on the go as we search for something in a neighborhood near us.
You can see how important this info is to us consumers… but what about local business owners? Don’t you want to be showing up in these searches?
Rhetorical question… of course you do. And that means you need a solid local SEO campaign that includes geographic-specific content. Local SEO is much different than an overall SEO campaign and it’s evolving more rapidly.
The whole point of local SEO is to help your business stand out and rank high in search results against your local competitors. There are some basic things you need to be doing to claim that prime real estate, and we’ll get to those in a second… but first…
If you’re not convinced that local SEO goes a long way toward the success of your local business, consider the following statistics gathered by GO-Globe in a 2016 survey:
We could go on with stats… but I think you get the picture. If you’re a local business, you need an effective local SEO strategy to succeed. So let’s get to work…
There are a number of things that you can do to improve your local SEO, but the most important thing to remember is, be patient! Organic SEO takes time and effort to monitor and track what works and what doesn’t.
Here are the basic tactics that should be included in a local SEO campaign:
We’re oversimplifying to make a point… these tactics aren’t necessarily difficult, but they do take some online know-how and decent amount of time to perform them correctly.
The first step is to see how your business measures up now. Las Vegas SEO for Growth offers a free SEO report that will show you how you rank. Type in your information and get your results instantly.
Once you know where you currently stand, Las Vegas SEO for Growth can help you rise in the local rankings by implementing the critical factors that will improve your local SEO. We are ready to help you to succeed in today’s competitive online market. Contact us today to learn more!