7 Reasons Why You Need an SEO Audit of Your Website and How to Do It

An SEO audit is a tool used to determine where a website stands in terms of getting ranked and found online. The audit results can reveal strengths and weaknesses of your site so you know where to improve the organic search engine results. We’ve gathered some input and advice from reliable and trusted sources on when and why you need an audit and ways you can accomplish this important SEO task.

1.    How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

This post by Rand Fishkin of Moz is targeted to startup businesses trying to climb the Search Engine Results Pages (SERPs) ladder. It includes basic, but very comprehensive guidelines on the audit process. The article goes further into explaining why investing in SEO is critical to all businesses because organic search traffic is more than 90% of all the clicks that go to search results, with less than 10% going to the paid results.

Why You Need an SEO Audit


2.    5 Must-do Technical SEO Audit Items in 2017

Search Engine Land advises that several technical items must be considered in an SEO audit to validate crawlability and indexability, as well as maximize visibility in organic search results. In this post, they offer five suggestions on how to complete an audit in 2017:

  • Mobile web crawling
  • JavaScript crawling behavior & content rendering
  • Structured data usage & optimization
  • AMP configuration
  • HTTPS configuration

Why You Need an SEO Audit


3.    Relaunching your Website? Don’t Forget an SEO Audit!

Again, Search Engine Land is on the mark with advice on how to do an audit on a newly redesigned website. It itemizes the steps to take on both pre-launch and post-launch. Pre-launch reviews should include at least the following activities:

  • Analytics review
  • Technical review
  • Content review
  • Link review
  • Benchmarking

Post-launch tasks are to monitor traffic and activity to track ups and downs and take steps to correct any anomalies.

Why You Need an SEO Audit


4.    The Ultimate SEO Audit Checklist

This list within our list is from Search Engine Journal. If your site has fallen under penalty, the checklist will give you the tools and checks you need to get the site working again. If it has not, the checklist will help you identify where your site is weak. They recommend tools, methodologies and methods that will assist you in determining how the site is functioning and what you can do to fix areas that are not measuring up.

Why You Need an SEO Audit


5.    Four Signs your Business Website Needs an SEO Audit

This post describes the signs to look for in determining if your website needs an SEO audit. The signs relate to a drop or lack of search traffic, low conversion rates and high bounce rates.

Why You Need an SEO Audit


6.    15 Crucial Elements of an Informative SEO Audit

This article highlights the elements needed in an audit to provide information in improving your website’s SEO. They explain that an SEO audit can happen at any time in the lifecycle of a website. You may choose to do them at a critical phase, for example, before a launch or after a redesign. They stress that the technical back end of a website impacts their SEO efforts moving forward, so an audit is a critical activity for SEO.

Why You Need an SEO Audit


7.    How to Perform a Comprehensive On-Site SEO Audit

This provides advice on tools and platforms you can use to accomplish an audit of your website. The article offers suggestions on tools and processes you can use for a thorough analysis and audit, because “every good SEO audit relies on data extraction, management and interpretation”.

Why You Need an SEO Audit


Las Vegas SEO for Growth Offers a Free SEO Report Card

We can give you an overall picture of where your website currently stands by providing you a free SEO Report. It will form a basis for whether your website needs further work and auditing (we can also assist with that).

Las Vegas SEO for Growth has the expertise and resources to help you develop a long-term SEO strategy to get you found online. We can help you establish an online presence that drives the right traffic to your website and generates leads.

Contact us today to learn how we can help your business succeed!

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