5 Major Digital Marketing Trends for 2018

This year, spending on digital ads will exceed 77 billion dollars. Compare that to 72 billion dollars for television ad spending.

As more and more people turn to the internet for daily tasks and shopping, it’s important to keep up with changing trends. This will ensure your business is successful in the digital world.

Want to be sure you’re ready for 2018? Keep reading below for five major digital marketing trends you have to know!

1. Video Content

When prepping your digital marketing campaigns for the new year, be sure to incorporate lots of video content. Video content is an effective way to push information to people.

This is because people are more likely to watch videos than read long pages of text.

Video content is beneficial because it can significantly help your SEO through link building and improved click-through rates. Videos build links quickly because they are more easily shared than all text information.

Using videos also can lead to improved click-through rates because videos stand out compared to lots of text.

If people are searching for a question like “How to change a car headlight,” they will likely prefer a video showing them how rather than reading a set of instructions.

2. Above Average Chatbots

Another one of the digital marketing trends you need to be aware of is smarter chatbots. Chatbots are staples in online customer service and will continue to serve more advanced purposes.

Businesses can have chatbots speak to potential customers to drive them towards a purchase. This can be done by creating chatbots to message customers about deals or sales that are currently going on.

Using chatbots to gather information about customer experiences is a good way to gain data. This way, you don’t need to use a traditional customer survey.

3. Engagement

Engaging your current and potential customers is key for successful marketing in 2018. It’s important to keep customer’s attention and stand apart from your competition.

Create and send out polls to your customer base to find out what products or events they would like to see. Getting direct feedback from them will help you expand the brand experience for them.

Interactive content like quizzes, polls, or games can do a lot for your marketing efforts that regular non-engaging content can’t do. This is why it’s important to have a diverse mixture of content.

4. Data Driven

Because people rely on their phones and computers, there is tons of information about consumer habits available to marketers.

Be sure to make use of this! With information on your customers’ habits, you create campaigns that will resonate with them.

More data means a better understanding of your audience and increased sales.

5. Use Influencers

A great way to make an impact in the digital space is to find influencers to represent your brand or products. Word of mouth can go a long way when an influencer has a large following.

One option is to hire top influencers like celebrities or artists to post about your business. Return on investment with these top influencers is always positive.

Don’t Stop with These Digital Marketing Trends

Now you have five trends to think about while planning for your 2018 marketing.

Want to discuss these and other trends to incorporate into your business’s digital marketing plan for 2018? Contact us today and we will get back to as soon as possible!

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